Rethink Real Estate

By Anthony Caciopo

Earlier this week, Janice Zeman,  one of OwnACondo.com's leading condo specialists, was working on some personal marketing and said she was suggesting that people rethink real estate in our current economy.

We very much liked the idea and asked her to explain.

“If you’ve got real estate to sell, it’s important to rethink how to get it done by using the services of a company that does far more than only stick a sign in the ground, put the property on the Multiple Listing Service and hope for the best,” she said.

Janice is a Realtor® of long experience and many, many satisfied clients to her credit. Neither she, nor OwnACondo.com, ever rely on just the minimum effort, yet that's what so many consumers receive from the Realtor® they partner with, even in these challenging times.

“My main objective is to assess the best plan for every individual need,” says Janice. “That can include a customized, traditional sale; a short sale or an auction, depending on the property and the needs of the client."

"A lot of consumers might be surprised to learn that auctions will soon account for one-third of all real estate sold in the U.S.,” Janice explains. “Real estate auctions are becoming hugely popular for buyers and sellers alike.  I can help people with that.  That's one example of what I mean when I urge people to rethink real estate. ” 

Short sales are another way to rethink real estate. A short sale is a transaction in which a bank agrees to accept less for a property than what is currently owed. Banks may do this to avoid having to take the property back as a foreclosure, which can be a very costly process. Short sales allow the current owner to get out of a difficult situation and can provide a buyer with the opportunity to obtain a property at a reduced price.

But auctions and short sales aside, Janice takes particular pride in servicing her clients with traditional listings by using custom photography, virtual tours and general high level of attention to marketing and servicing.

“I’m a counselor for my clients,” she says. “I’ll make sure one of our many services is the perfect fit. There’s really no other company that offers so much at such a high level.”

Janice is an Accredited Buyer Representative (ABR), a designation earned by Realtors® who meet specific educational and practical experience criteria. She covers most of the Chicagoland area but specializes in Riverside, LaGrange and other communities nearby. She likes to rethink real estate and we like that about her!