Customer Service

You hear a lot today about good customer service but most people will tell you that they don’t often receive it.  Customer service can make or break a company and offering promotions or cutting prices does not always bring you what you want.  As most successful businesses will tell you, it is the repeat customers that make their business profitable.  It is relatively simple, whether you are a retail business or selling real estate.  Good customer service is all about bringing your customers back to you and sending them away happy, happy enough so they give your referrals and positive feedback.  If you are to be a successful and profitable company you must take the approach that you are offering a service, not just a product.  The essence of good customer service is to build a relationship with your customer, a relationship that the customer wants to pursue and continue.  How do you form that relationship?  It really is quite simple and you only to have to do a few things that will bring you profitable results. 

• Don’t make promises you can’t keep. Reliability is the key to any good relationship.
• Listen to your customers. When you don’t pay attention to your customers they will not pay attention to you.
• Handle complaints. Giving a complaint your full attention goes a long way in satisfying your customer.
• Take the extra step. People notice when extra effort is made and will tell other people.

The one thing you can count on regarding good customer service is that it pays off many times over and for many years to come.