New Marketing Strategies and Ideas will Dominate Homes Sales in 2010
Opportunities for real estate agents to make a profit in the real estate market could explode in 2010. The right marketing strategies could be just the thing. Agents need to be innovative and think outside the box. What used to work as traditional marketing is out and new strategies have been proven to work. No more can you sit in an open house or sit in a model, or put an ad in the paper and expect to see more people or sell the place faster. This just plain doesn’t work anymore. It is time and money spent with no result.
To dominate your market, you must know what strategies in marketing are working. One way to do this is by participating in auctions. With the new FHA guidelines establish for condos, lenders will now be turning to auctions as opposed to just dumping the homes whole sale. It is important to get to know a good auction company. Market your home or condo in an auction to reach an entirely different market. This could be a great option for a developer that has lost a lot of money on standing inventory. Weigh your costs and see if this is an option.
Another way to help deliver more sales is to make sure your internet marketing is strong. The right internet program can be implemented easily, quickly and without high costs. People search the internet more so than they look at newspapers and other outdated marketing efforts. So make sure to capture your most savvy buyers and have a presence everywhere they look.
Be a local hero in your community by helping an owner save equity or help someone out of foreclosure. Have the person help spread the word about how great your services are. This will reach a large market because people will help spread the word. This way you can create a marketing team at no cost which will in turn create a win-win situation.
The role is simple yet important. It is important to realize that you do not need to become an expert in auctions or internet marketing. Your job is to understand the importance of those efforts and utilize them. This is thinking outside the box on helping sell property without going into foreclosure or risk having your home sit on the market. Know your market and know your marketing strategies and you will dominate in the Real Estate world.
Marketing Your Home for the Holidays
Many people decide to take their homes off the market during the holiday season because it is somewhat of an inconvenience to have their home listed and to have to prepare for showings. Depending on how you look at it, keeping your home on the market during the holidays could be an advantage to you. Also, it is easy to make your home cozy and comfortable for the holidays, provided you add the right decorative holiday touch.
Keeping your home on the market during the holiday season can increase your chance of selling your home. If you think about it, there are less homes on the market which means, more of an opportunity for you. Also, from my experience in the real estate industry, many people are being relocated during this time of year. People start off the New Year in their new location. One of the reasons people are having trouble selling their home is because of the amount of inventory available, which means there are many choices for people to chose from. Keeping your home on the market during a time when many people take their home off the market, certainly cannot hurt your situation.
The holidays can be a very comfortable and cozy time of year. Keeping your home on the market during the holidays and staging your home in a cozy and decorative way can give you an edge in the market and also make your home stand out. The weather is cold outside, so if you have a fireplace, turn it in for all showings. Also, it is important to make sure that your exterior lights and decorations are not tacky. A classy look with lights and decorations can actually add a favorable look to your home. If you have the time, you or your agent may want to bake some cookies for the showing. It is always nice to have warm cookies and not to mention the wonderful smell that the kitchen will sustain.
I can just imagine a buyer looking through the diminished inventory of homes during the holiday. They chose to see your home. They pull up to the front of the home, which has some classy decorations. They walk through the front door and already smell the warm cookies that just came out of the oven. As they turn the corner, the fireplace is on and the room feels warm and cozy. Overall, the first impression is great and they haven’t even seen the rest of the home! With all this being said, make sure to think things over before you decide to take your home off the market. Keeping your home on the market during the holiday should be used as an advantage not an obstacle!
